 ortgage
and Loans Fact Sheet
OVERVIEW
As the technology within the mortgage industry continues to grow,
more and more consumers are using the web to research and obtain
their mortgages. While technology may provide quicker, more accessible
information, it has become increasingly important for lenders to
create a trusting personal relationship with their customers. Americans
still value the business relationship, and it should be the lender’s
goal to find a unique way of using the power of technology to serve
the consumer with a personal touch.
MARKETING METHODS
Mortgages are marketed in a variety of ways, including direct mail,
statement stuffers, telemarketing, and voice messaging. These programs
are utilized by a number of differ-ent individuals within the industry
including brokers, on-line agencies, sub prime lend-ers, mortgage
bankers and financial depository institutions (banks and credit
unions). Although the institutes may vary, they share the same goal
of increasing and maintaining market share by building a strong
reputation and increasing customer loyalty.
SOME FACTS AND FIGURES
The ’90s saw the rise of America’s homeownership rate
to over 67% in 1999 - it is estimated that mortgage brokers originated
over 70% of all residential home loans in 1998.
The sub prime lending industry has experienced an explosion since
1995 and has become more mainstream than ever before. This “positive”
allows the low to moderate income borrower to enjoy the benefits
of homeownership.
5% of all loans were originated over the web in 1998.
Currently, there are 30,000 mortgage brokerage operations in the
United States, employing approximately 200,000 people.
The real estate lending industry has grown substantially over the
past years and is approaching $4 trillion in outstanding loan balances.
The total real estate debt in the
United States is the largest in the world, exceeded only by the
government’s debt. 42% of total homebuyers are first time homebuyers.
2001 was the second best year ever for existing home sales and
set records for new home sales.
WHY MARKETOUCH MEDIA?
Through a proven system of voice messaging, MarkeTouch Media simulates
personal interaction by personalizing and reinforcing your message,
driving loyalty and increasing familiarity and trust like no other
marketing tool. The revolutionary MarkeTouch Media system of voice
messaging works to help you meet your sales and retention goals,
while helping you satisfy your customer’s expectations for
value and convenience.
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