ports Industry Fact Sheet

OVERVIEW
The sports industry plays a big part in consumer entertainment. “Therefore, it is one of the leading and fastest growing industries across the country. Because of the fame of professional sports teams, enormous profits are pulled in through a mixture of ways, which consist of team name and logo licensing, ticket sales, sponsorships, and worldwide broadcasts” (Source: www.wetfet.com ).

MARKETING METHODS
Sports industry programs are marketed in a variety of ways, including advertising, endorse-ments, sporting goods and voice messaging. These programs are utilized by a series of differ-ent methods through billboards, arena/stadium signage, network TV, radio, cable TV and sports magazines. Although the marketing methods may vary, all sports leagues share the same essential goal by escalating and maintaining market share and gaining repeat business from their sports fans.

SOME FACTS AND FIGURES
Street & Smiths Sports Journal’s annual survey of the size of the industry estimated the sports business industry last year at $213 billion. It is far more than twice the size of the U.S. auto industry and seven times the size of the movie industry.

$6.40 billion represents money spent on sponsorship of leagues, teams, broadcasts and events. Sources: IEG Sponsorship report, Street & Smith’s SportsBusiness Journal League Report Card

Sports industry spending on endorsements is $897.0 million. $598.0 million of that endorsement comes from the top 75 athletes, coaches and sports personalities. SBJ and industry analysts project that this total represents two-thirds of all endorsements. Sources: Street & Smith’s SportsBusiness Journal research, industry analysts

Spending on advertising is $27.43 billion. A break down on the variety of advertisements for the sports industry is: arena/stadium signage: $16.39 billion, National network TV: $4.69 billion, Radio: $2.34 billion, National cable TV: $1.78 billion, Sports magazines: $1.45 billion, Regional TV (network and cable): $570.0 million, National syndicated TV: $210.1 million Sources: CMR, a Taylor Nelson Sofres Co.; Outdoor Advertising Association of America; Publish-ers Information Bureau; Radio Advertising Bureau

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