| 1. |
How
much does a pilot cost?
The cost of a pilot varies based on our clients' goals and the
strategies and Voice Marketing services that MarkeTouch Media
implements to meet those goals. We would be happy to provide
an estimate to you; please contact us at sales@marketouchmedia.com. |
| 2. |
What
type of response rate should I expect from my Voice Messaging
campaign? Response rates vary; however, it is not uncommon
to achieve a 30% lift over traditional direct marketing tactics.
|
| 3. |
What's
the average percent of messages left on voice mail versus those
that reach a live answer? In other words, what's the average
'message delivery rate''?
The percent of Voice Messages delivered to voicemail versus
a live answer depends on our client's data and the client's
industry. For instance, if the client's data has not been updated
in 6-12 months, the 'message delivery rate' or total Voice Messages
delivered will drop significantly. MarkeTouch Media has the
ability to assist in cleansing data so that your company can
achieve a higher 'message delivery rate'. |
| 4. |
I
already have a marketing mix in place. Can Voice Messaging/IVR
be added to my current marketing mix?
Yes, Voice Messaging and IVR are highly customizable to work
within your current marketing mix. In fact, our clients have
found that these two tactics greatly enhance results of existing
tactics. |
| 5. |
How
quickly can MarkeTouch Media rollout a new Voice Messaging campaign?
Once you are a MarkeTouch Media client, we can rollout
a campaign in as little as 30-minutes from the time the data
is received and the message is approved. However, if you are
a new client, we typically take a few weeks to understand your
company, its goals and strategy, and to structure a complete
campaign which will help you achieve your goals. |
| 6. |
How can Voice Marketing help
increase my market share/sales?
Voice Messaging: We deliver your marketing message to customers'
answering machines, voice mail and even to live customers,
using a professionally scripted and recorded Voice Message.
It's personal, flexible and cost-effective. It breaks through
other marketing clutter, to an area that your customers do
not currently receive multiple marketing messages. It's the
perfect tool to combine with your existing marketing mix to
further enhance your response
IVR: Your customers function on a 24 hour a day, 7 day a
week schedule and they expect companies to do the same. They
want to have information available to them at the touch of
a button, at a time, phone number and location that is convenient
to them. And that's what is ideal about MarkeTouch Media Interactive
Voice Response (IVR). By utilizing one, or a series of, toll-free
numbers, companies use IVR to provide a local feel to a national
presence. Companies also use IVR to build brand awareness,
increase internal communication and efficiency, quantify advertising
and boost location foot traffic.
|
| 7. |
Are
my competitors using Voice Marketing?
Because Voice Messaging and IVR are such an effective way to
reach existing and prospective customers, it is highly possible
that your competitors are utilizing these tactics. If they are,
you want to establish that same personal contact with your customers
to maintain your market share. If your competitors are not,
this is a perfect way to increase your market share via the
extra 'personal' touch that Voice Messaging and IVR provide. |
| 8. |
What
results can I expect from Voice Messaging?
Response rates vary; however, it is not uncommon to achieve
a 30% lift over traditional direct marketing tactics. At MarkeTouch
Media, we work with you through our proven 7-Step Proven Process
to strategically outline the most effective campaign for your
company. |
| 9. |
Why
MarkeTouch Media?
With over 17 years of combined experience, our company is recognized
as an industry leader. In 2002 alone, our national coverage
provided over 50,000,000 Voice Messages. We take great pride
in using only state-of-the-art technological solutions. Our
thorough understanding of how to integrate our offerings into
an existing marketing mix, or how to create an entirely new
strategy, comes from working with companies with a combination
of challenges and opportunities. Our success is based on your
success, partnering with MarkeTouch Media means guaranteed success! |
| 10. |
Can
Voice Messaging dials to live answers be connected to a call
center?
Absolutely. In fact, MarkeTouch Media has over 1,300
stations capable of processing over 10,000 live calls per hour.
And, our Global Contact Center is open 24 hours a day, 7 days
a week, 365 days a year. |
| 11. |
How
many outbound calls can MarkeTouch Media make in a day?
With our exceptional Global Contact Center operating 24 hours
a day, 7 days a week, we are able to make over 100,000 calls
per day. |
| 12. |
How
many inbound calls can MarkeTouch Media receive simultaneously?
MarkeTouch Media has over 1,300 stations across 18 distinctive
facilities capable of processing over 10,000 live calls per
hour. |
| 13. |
How
many Voice Messages can MarkeTouch Media deliver in a day?
MarkeTouch Media has the capacity to attempt over 200,000 dials
per hour, and over 2,000,000 dials per day. |
| 14. |
Is
Voice Messaging intrusive?
No. To the contrary, our goal is to deliver a message on your
customer's answering machine and to do that we call when your
customers aren't home. That way your customer can listen to
the message when it's convenient for them. |
| 15. |
Are
Voice Messages against the law?
No. MarkeTouch Media is in full compliance with the Federal
Communications Commission's (FCC) Telephone Consumer Protection
Act (TCPA) as well as the newly passed Federal Trade Commission's
(FTC) Telemarketing Sales Rule (TSR). |
| 16. |
Won't
I upset my customers by calling during dinner times?
MarkeTouch Media is sensitive to what makes an effective outbound
call, and we factor those constraints into every campaign. We
typically avoid dinner time. Instead, MarkeTouch Media's standard
outbound live operator dialing hours are from 9:00 a.m. - 5:00
p.m.(local time) |
| 17. |
May
I stagger the delivery of my Voice Messages?
Absolutely. As we review your strategy before hand, and especially
as you review your results on-line real-time during the duration
of your campaign, you can choose to alter the delivery of your
calls to the time frames that you feel work best with your campaign.
|
| 18. |
What
if the Voice Messaging response overloads my call center?
MarkeTouch Media provides for on-the-spot alteration of your
campaign if changes need to be made. If this is a concern, MarkeTouch
Media will work with your call center to stagger the dials and
only attempt dials that your call center will be certain to
handle. And our Global Contact Center is always available to
handle overflow calls. |
| 19. |
How
do I know my Voice Messaging dials went out?
One of the great benefits of MarkeTouch Media is that all of
our campaigns come enabled with Real-Time online reporting.
From any web-enabled location, at any time of the day, you will
be able to monitor the effectiveness of your campaign. |
| 20. |
How
do I know which customers received a Voice Message and which
did not?
As part of your MarkeTouch Media campaign, an Account Manager
will be there to guide you every step of the way. This includes
the daily confirmation reporting of all dial results/dispositions.
Additionally, you have the ability, from any web-enabled location,
at any time of the day, to access your campaign status and verify
which customers received a Voice Message and which did not. |
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20 Frequently Asked Questions