How much does a pilot cost?
The cost of a pilot varies based on our clients' goals and the strategies and Voice Marketing services that MarkeTouch Media implements to meet those goals. We would be happy to provide an estimate to you; please contact us at sales@marketouchmedia.com.
What type of response rate should I expect from my Voice Messaging campaign? Response rates vary; however, it is not uncommon to achieve a 30% lift over traditional direct marketing tactics.
What's the average 'message delivery rate'?
The percent of Voice Messages delivered to voicemail versus a live answer depends on our client's data and the client's industry. For instance, if the client's data has not been updated in 6-12 months, the 'message delivery rate' or total Voice Messages delivered will drop significantly. MarkeTouch Media has the ability to assist in cleansing data so that your company can achieve a higher 'message delivery rate'.
I already have a marketing mix in place. Can Voice Messaging/IVR be added to my current marketing mix?
Yes, Voice Messaging and IVR are highly customizable to work within your current marketing mix. In fact, our clients have found that these two strategies greatly enhance results of existing tactics.
How quickly can MarkeTouch Media rollout a new Voice Messaging campaign? Once you are a MarkeTouch Media client, we can rollout a campaign in as little as 30-minutes from the time the data is received and the message is approved. If you are a new client, we typically take 1-2 weeks to understand your company, its goals and strategy, and to structure a complete campaign which will help you achieve your goals.
How can Voice Marketing help increase my market share/sales?
Voice Messaging: We deliver your marketing message to customers' answering machines, voice mail and even to live customers, using a professionally scripted and recorded Voice Message. It's personal, flexible and cost-effective. It breaks through other marketing clutter, to an area that your customers do not currently receive multiple marketing messages. It's the perfect tool to combine with your existing marketing mix to further enhance your response.
IVR: Your customers function on a 24 hour a day, 7 day a week schedule and they expect companies to do the same. They want to have information available to them at the touch of a button, at a time, phone number and location that is convenient to them. And that's what is ideal about MarkeTouch Media Interactive Voice Response (IVR). By utilizing one, or a series of, toll-free numbers, companies use IVR to provide a local feel to a national presence. Companies also use IVR to build brand awareness, increase internal communication and efficiency, quantify advertising and boost location foot traffic.
Are my competitors using Voice Marketing?
Because Voice Messaging and IVR are such an effective way to reach existing and prospective customers, it is highly possible that your competitors are utilizing these tactics. If they are, you want to establish that same personal contact with your customers to maintain your market share. If your competitors are not, this is a perfect way to increase your market share via the extra 'personal' touch that Voice Messaging and IVR provide.
What results can I expect from Voice Messaging?
Our clients have achieved a range of successful results using Voice Messaging campaigns. Average response rates across bedrock media like print ads and direct mailers commonly provide a 2-5% return of leads or purchases. Voice Messaging has shown to achieve a 30% lift over traditional direct marketing tactics and MarkeTouch Media understands how to strategically outline the most effective campaign for your company.
Why MarkeTouch Media?
Revolutionizing the industry since 1992, MarkeTouch Media is recognized as an industry leader for advanced developments of Voice Messaging and Interactive Voice Response technologies. We provide our clients with fully-integrated, flexible contact solutions to meet changing opportunities. MarkeTouch Media = Improving Customer Communication * Creating Effective Marketing
Can Voice Messaging dials to live answers be connected to a call center?
Absolutely. In fact, MarkeTouch Media has over 5185 stations capable of processing over 10,000 live calls per hour. And, our Global Contact Center is open 24 hours a day, 7 days a week, 365 days a year.
How many outbound calls can MarkeTouch Media make in a day?
With our exceptional Global Contact Center operating 24 hours a day, 7 days a week, we are able to make over 76,000 calls per hour.
How many inbound calls can MarkeTouch Media receive simultaneously?
MarkeTouch Media has over 5,185 stations across 22 distinctive facilities capable of processing over 10,000 live calls per hour.
How many Voice Messages can MarkeTouch Media deliver in a day?
MarkeTouch Media has the capacity to attempt over 350,000 dials per hour, and over 5.5 million dials per day.
Is Voice Messaging intrusive?
No. We develop your campaign strategy based on achieving specific goals including timing your broadcast to maximize live or machine answers. Consumers are more likely to respond when the offer and option to purchase is convenient and simple. Live answered calls can respond quickly and easily with a tone-tone response while customers receiving a machine message can respond when it's convenient for them.
Are Voice Messages against the law?
No. MarkeTouch Media is in full compliance with the Federal Communications Commission's (FCC) Telephone Consumer Protection Act (TCPA) as well as the newly passed Federal Trade Commission's (FTC) Telemarketing Sales Rule (TSR).
Won't I upset my customers by calling during dinner times?
MarkeTouch Media is sensitive to what makes an effective outbound call, and we factor those constraints into every campaign. We typically avoid dinner time. Instead, MarkeTouch Media's standard outbound live operator dialing hours are from 9:00 a.m. - 5:00 p.m.(local time)
May I stagger the delivery of my Voice Messages?
Absolutely. As we review your strategy before hand, and especially as you review your results on-line real-time during the duration of your campaign, you can choose to alter the delivery of your calls to the time frames that you feel work best with your campaign.
What if the Voice Messaging response overloads my call center?
MarkeTouch Media provides for on-the-spot alteration of your campaign if changes need to be made. If this is a concern, MarkeTouch Media will work with your call center to stagger the dials and only attempt dials that your call center will be certain to handle. And our Global Contact Center is always available to handle overflow calls.
How do I know my Voice Messaging dials went out?
One of the great benefits of MarkeTouch Media is that all of our campaigns come enabled with Real-Time online reporting. From any web-enabled location, at any time of the day, you will be able to monitor the effectiveness of your campaign.
How do I know which customers received a Voice Message and which did not?
As part of your MarkeTouch Media campaign, an Account Manager will be there to guide you every step of the way. This includes the daily confirmation reporting of all dial results/dispositions. Additionally, you have the ability, from any web-enabled location, at any time of the day, to access your campaign status and verify which customers received a Voice Message and which did not.