MarkeTouch Media 6-Step Proven Process

When targeting current customers, well-defined data selection is critical to the success of your marketing campaign. The more defined your data, the higher your response rate. We'll help you select and leverage proprietary data to cross-sell, up-sell and retain your existing customer base.

Research tells us that we have less than 30 seconds to deliver a compelling, convincing and customized message that captures attention, conveys benefits and inspires a response. From the cadence of the language to the poetic pauses, we draw on our years of experience to create messages that will make the most of your marketing efforts. And with the added flexibility of Voice Messaging, we'll monitor the ongoing effectiveness and make immediate adjustments if needed.

We take great care to match the right voice to your marketing concept. Using a professional recording system and voice talent, we carefully direct inflection, tone and character to produce messages that are powerful and persuasive. Our talent roster includes artists who have voiced for Disney films, performed opera, performed in professional theatre, as well as provided professional voiceovers for various companies. And, we deliver all of this on the highest quality audio files so that your customer experiences the 'in-person' characteristics of your recording.

Ensuring that your message is heard and responded to is knowing the perfect time to reach your specific target market. We create a customized Dial Schedule for each and every campaign detailing the date and time messages are to be delivered, as well as how quickly dials will be made based on our clients' specific needs or requests for their Call Center's capabilities. Our clients have final approval of each step in the process and can make any needed changes to their Dial Schedule in a matter of minutes.

Our real-time reporting and online management is an invaluable tool for our clients. You can watch immediate results of your campaign as they happen online. You have the ability to see your Summary Report and/or Detail (total data) Report at your convenience. If you prefer, our Creative Services team will take care of all your reporting needs for you, sending your designated reports to the distribution of your choosing upon completion of your campaign. Either way, you'll have the detailed results of your campaign exactly when you want them.

Our Creative Services team works closely with executive management to review client results, analyze them and provide fine-tuning when needed. Other marketing tactics require months to adjust the messaging. The flexibility of MarkeTouch Media's program means tactical adjustments can be made to the script, recording and database in a day, and often even less. MarkeTouch Media can adjust the strategy immediately and ensure the continuing success of your campaign. Once we've identified your strategy and message, and the campaign has run its course, the detail of each attempted call is provided in report form including a campaign summary review and recommendation(s) for future campaigns.