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 nteractive
Voice Response
| Your customers function on a 24 hour a day, 7
day a week schedule and they expect companies to do the same.
They want to have information available to them at the touch
of a button, at a time, phone number and location that is convenient
to them. And that's what is ideal about MarkeTouch Interactive
Voice Response (IVR). By utilizing one, or a series of, toll-free
numbers, companies use IVR to provide a national presence to
a regionally- based company. Likewise, if a company wants to
provide a local feel by having calls handled locally, toll-free
calls can be routed to the location and phone number of choice. |
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Companies use IVR as an effective and measurable marketing tactic.
IVR can be used to build brand awareness by allowing a more extensive
reach than may have been possible given traditional call handling
limitations. As you enlarge the capacity to handle more prospects,
you are able to increase your company's reach, thereby further building
your company's awareness and increasing customer interaction with
your business. At MarkeTouch we believe effective marketing must
also be efficient, which is why we provide real-time access to data
gathered, as well as the ability to make real-time changes as needed.
Instead of taking weeks to modify your IVR plan, MarkeTouch can
implement it immediately. Having this real-time access allows you
to evaluate your marketing strategy step by step, increase internal
communication, quantify specific marketing tactics and produce more
effective results.
At MarkeTouch Media, we'll create professionally scripted and recorded
messages to match the needs of your strategy then let the exceptional
quality of our technology manage your customers as they dial, listen
and respond to the message prompts. Callers can even be transferred
to a live representative or to the location of your choice. We make
certain that our IVR technology integrates with your IT environment
both inbound and outbound. Managing the program is easy- reports
can be viewed real-time and any technical changes to the application
can be made almost immediately. With MarkeTouch Media IVR, we make
managing your customers effortless, while keeping on-target with
your strategy!
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