“Automating Patient Communications: Choosing the Right Solution and Provider “
Chain Drugstore Daily Oser Communications Group
The benefits of automating patient communications in healthcare, and specifically pharmacy, depend heavily on choosing the right program to automate. The delivery of pre-recorded Voice Messages provides benefits to both the pharmacy and the patient. Voice Messaging simplifies the communication process by allowing pharmacies to deliver custom messages to a large number of patients in a timely manner for greater efficiency. Patient’s contact from the pharmacy should be a simple, straightforward experience where accurate information is communicated clearly and their response is routed properly. RxTouch by MarkeTouch Media offers a Voice Messaging solution that is reliable, accurate and easy to integrate into most pharmacy systems. Whether exploring a contact solution or an enterprise application, choosing the right solution and provider is critical to program success.
Contact solutions developed by MarkeTouch Media are designed on a sophisticated system capable of handling inbound and outbound calls. The system processes over 400,000 calls per hour through an easy-to-use customer interface. Pharmacy clients can load their data into the Voice Messaging platform through a secure FTP, email or a web-driven system where data upload is simple and message options are easy to access and define. The automated interface keeps development time nominal for the client and virtually no ongoing maintenance is required.
The type and quality of messages used in patient communications should also be a major consideration and be created and utilized with specific goals in mind. Message scripting and professional recordings often have to provide simple generic reminders or convey complex information such as Medicaid or pronunciations of prescription drugs in a manner that’s easily understood by a diverse patient population. MarkeTouch Media’s Creative Services team has years of experience and is expertly skilled in creating personalized and targeted messages to meet campaign objectives. Targeted and personalized scripts guarantee that our client messages are completely listened to by patients.
Simplifying the communication process is beneficial but results that are independently verified are the only valid measurement of effectiveness. MarkeTouch Media provides real-time summary and call detail reports in a custom format so results can be quantifiably measured. Once a campaign begins, call activity can be monitored via a secure website. At the end of the campaign, custom reports show dial result, patient response, call duration and more.
Whether seeking a solution for a single, regional or national chain of pharmacies, automating patient communications through Voice Messaging improves productivity and strengthens customer relationships. If you are looking for the power to contact millions of customers or the sophistication to deliver a highly customized message, MarkeTouch Media delivers! The most important part of your decision to find the best solution for automated patient communications is to choose a partner with demonstrated success and technological expertise to evolve applications as the industry changes.
MarkeTouch Media: Revolutionizing the industry since 1992 with effective voice messaging technologies and interactive voice response solutions.
For information: contact Lyle Green at 310/806-9385 or
lgreen@marketouchmedia.com