“RxTouch By Marketouch Media Increases Communications To Boost Sales, Efficiency”

RxTouch is an advanced customer contact technology developed by MarkeTouch Media to increase and simplify communications between pharmacies and patients. MarkeTouch Media developed and implemented the first ASP patient communication system among chain pharmacies and has provided similar solutions since 1992. Design flexibility and custom reporting features make RxTouch the right choice for a leading, S&P 500 chain pharmacy client to reduce costs and increase efficiencies.

Reduce the volume of return-to-shelf (RTS) prescriptions costing the chain significant expense in lost revenues and staff inefficiencies. MarkeTouch Media proposed a cost-effective voice messaging application designed to deliver customized reminder messages to pharmacy customers while also increasing customer loyalty and their affinity for the local pharmacy.

Working through a dedicated account manager, MarkeTouch Media identified two unique target groups: customers whose prescriptions had just been filled and not picked up, and those whose prescriptions would be returned to shelf within two to three days. Both the Prescription Ready Notification and Return to Shelf Reminder campaigns drove customers to their local pharmacy through friendly, customer service-oriented voice messages. Scripts were recorded by professional voice talent in a local dialect to appeal to the customers’ sensibilities and deliver a truly personalized message. Unique messages were delivered to both live respondents and answering machines to maximize response. Each recorded message delivered customized information including pharmacy name, address and telephone number. Additionally, the phone number displayed on a customer’s caller ID display matched the number recorded in the message, to simplify a return call, if necessary.

RxTouch offered immediate measurable results for the client, reducing RTS prescriptions by more than 52 percent. Further reductions in operational inefficiencies gave overburdened pharmacy staff more opportunity to counsel patients and increase the quality of services provided. Proving capability and benefits to the bottom line, the chain pharmacy client referred the application to other segments of their business including PBM to more effectively manage Medicare D enrollment. “Integrating RxTouch with a company’s existing CRM is a straightforward process,” says Steve Forrette, Chief Technology Officer for MarkeTouch Media. “When a company chooses RxTouch for their customer contact solution, they have the freedom to customize the application to their specifications without requiring the company or individual pharmacies to manage special hardware or load software.” RxTouch is built on an integrated platform of secure network servers to intelligently manage vast amounts of dedicated capacity. Providing a cost effective solution for single-site or multi-location chain pharmacies, MarkeTouch Media combines the perfect blend of technology with creative expertise to deliver custom contact solutions designed with flexibility and commitment to quality.

For information: contact Lyle Green at 310/806-9385 or
lgreen@marketouchmedia.com