MarkeTouch Media's Data Services provides businesses the information they need to reach the right market at the right time, with the right message!

Whether you are targeting new prospects or expanding your existing customer base, well-defined data selection is critical to the success of your marketing campaign. Through our established business partnerships, we access data from some of the largest data gathering companies in the United States, including Acxiom, Experian, Dun & BradStreet and Info USA. We will work with you to establish the data that you need, based on your strategy and goals.

Update existing database and export the data to generate mailing labels

Match customer phone numbers with mailing information and gain vital intelligence about your customers

Segment your database by demographic, psychographic, and geographic data

Analyze the makeup of your current customer base to garner useful marketing information

Acquire profitable, new data and achieve greater sales performance with improved operational efficiencies and lower costs

Regardless of their initial inquiry, these pre-qualified prospects have shown initial interest and can become a customer with smart marketing. Using MarkeTouch Media's Phone Append Service, your business is able to extrapolate data from calls received on your toll-free numbers.

Here's How it Works: MarkeTouch Media begins by analyzing all call records from your toll-free telephone numbers. MarkeTouch Media then cleanses the call data by eliminating any duplicate or incomplete records and merges/purges the data against your current database. Once we have a unique database of telephone numbers we attempt to match a name and address, utilizing proprietary third party databases. Match rates often reach the range of 85% and our client is charged only for those records we were able to match). In addition, we identify each record as either a consumer or business address. Before sending the completed file back to you, we run all address records through a postal data hygiene process to cleanse name and address, ensuring mail delivery accuracy.

The Result: A targeted database ready for immediate direct marketing. This service can be automated on a monthly basis to continually update your prospect database. And, if you are looking for even larger lists of potential customers, MarkeTouch Media can provide a Customer Profile Analysis. This tactic compares the demographics, niche and lifestyle dimension characteristics of households from your newly created prospect database to the characteristics of the households in national consumer databases, a multi-sourced compiled database. This allows you to extrapolate what you now know about your prospects to a larger, national universe for even further marketing.

At MarkeTouch Media, our goal is to help you better utilize the data that you already have, and help provide other sources of data, where needed, to provide the biggest, and most effective, impact on your marketing efforts. Now that's smart marketing!