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Let Us Prescribe:

Pharmacists Should Be Allowed to Prescribe COVID Therapeutics On Tuesday, March 1, 2022, President Biden delivered his State of the Union address. During his speech, he laid out plans to launch a pharmacy-centered "Test to Treat" initiative. As the nation prepares to enter a new phase of the now two-year-long COVID-19 pandemic, this message couldn't come at a more critical time. Convenient access to community pharmacy-driven testing and treatment is necessary to combat the ongoing battle with COVID-19. And since 9 out of 10 people in the US live within five miles of a pharmacy, many will be able to get the care they desperately need because of the Administration's new plan — even those in rural and traditionally medically underserved areas. But there's a problem with Biden's announcement. The FDA recently prohibited pharmacists from being able to administer the life-saving antiviral medications that represent the "treat" portion of the…
Marketouch
March 4, 2022
NewsPress

MarkeTouch COVID-19 Clinical and Operations Pharmacy Newsletter (January 26)

Pharmacists of the Future: Transforming Patient Care Trust, Technology, Training All Key to The Pharmacy of the Future New research released in early January (link below), shows that amid growing physician shortages, pharmacists in the U.S. are not only highly trusted by patients, but they are forecast to play an increasingly integral role in care management.  Key takeaways: From Provider Respondents:​63.4% agree or strongly agree that pharmacists will play a greater role in preventive care activities 51.1% agree or strongly agree pharmacists will have greater specialization in specific diseases​From Patient Respondents:77.3% agree or strongly agree that the pharmacist is an integral member of the care teamFrom Pharmacist Respondents:70.8% agree or strongly agree that automation will lead to reductions in human error 86.1% agree or strongly agree that technology Columbia University Study on Pharmacy Practice Transformation If you are a pharmacy and are looking to improve your clinical outcomes and operational efficiency through automated patient notifications, mobile apps,…
Marketouch
January 26, 2022
NewsPress

MarkeTouch Media Announces That its RxPatient Engagement App is Now Available in the Epic App Orchard

RxPatient Engagement App Automates Pharmacy Workflows, Designed to Strengthen Patient Engagement and Increase Pharmacist Productivity Houston, Texas — March 7, 2022 — MarkeTouch Media, a leading healthcare technology company, which recently was combined with pharmacy technology provider EnlivenHealth®, today announced that RxPatient Engagement, its suite of patient engagement solutions, is now available in the Epic App Orchard marketplace. With integration of the RxPatient Engagement app, pharmacies can now access the entire suite of communication and clinical solutions from MarkeTouch Media, without ever having to leave their Epic pharmacy workflow. RxPatient Engagement from MarkeTouch Media is a HIPAA-, ADA-, and TCPA-compliant solution that automates time-consuming pharmacy tasks and is intended to free up pharmacists to practice at the top of their license and focus on patient care. Supporting outbound SMS/text and voice notifications, inbound Interactive Voice Response (IVR), web, mobile, and clinical solutions, RxPatient Engagement leverages MarkeTouch Media’s patented processes1 to…
Marketouch
March 7, 2022
NewsUncategorized

Clinical And Operations Pharmacy Newsletter For February 17, 2022

CDC Weighing New Opioid Guidance Updated Clinical Practice Guideline for Prescribing Opioids is Available for Public Comment. The updated, proposed, 229-page guidance document reiterates that “opioids should not be considered first-line or routine therapy for subacute or chronic pain”. It also provides guidance and recommendations for alternative therapies and non-drug interventions for pain. What's not in the updated guidance is significant. There is no language that states prescribers should “avoid increasing dosage” to 90 morphine milligram equivalents or more per day or, to “carefully justify” a higher dose. Additionally, the updated guidelines have removed any time limits for opioid prescriptions for acute pain. The 2016 version stated “three days or less will often be sufficient; more than seven days will rarely be needed.” States, payers and pharmacies adopted the 2016 guidelines as "limits". Opioid prescription prescribing has been falling since 2012. Additional declines increased after the CDC's publication of the…
Marketouch
February 17, 2022
News

Leveraging Technology to Support the Pharmacists’ Expanding Role and Streamline Pharmacy Workflows

By Danny Sanchez, Senior Vice President and General Manager, EnlivenHealth™ On National Pharmacist Day, we want to recognize the increasingly important role that pharmacists play in their communities as their role expands beyond the traditional tasks of dispensing medications to being true healthcare providers who help keep patients healthy.  We all know that pharmacists are the most accessible, and among the most trusted, healthcare professionals. That is good news for the critical goal of improving patient health and wellbeing, which is the mission that we’re all working towards.  However, with the pharmacists’ expanding role there are challenges as well.  With the continuation of the COVID-19 pandemic, fueled by new variants, pharmacies are experiencing high patient demand and operational challenges.  Even pre-COVID, pharmacies were hard-pressed to keep up with the time-consuming work-flow and administrative challenges, like dispensing medications and adjudicating insurance claims. At EnlivenHealth™ we understand.  That’s why we work hard…
Marketouch
January 12, 2022
News

Lapis Lazuli – Drug Disposal

The impacts of unused and expired prescription medications have created legal, health, societal, and environmental problems. A 2020 study revealed that 42% of customers surveyed store leftover prescription medications in their home. Additionally, a 2018 survey found that approximately 36% of patients prescribed opioids said they did not know they needed to dispose of their leftover medication.
Marketouch
October 14, 2021

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