And welcome to our new blog – we thought we’d give you a brief introduction to what it is all about, what you can expect, and how you can participate.
First of all, this blog is for you. It is a place where you can find expertise, comments and deep-dives from the MarkeTouch team and occasional guest blogger. We will try to keep our posts relatively short, but sometimes we may not be able to resist writing a longer read, but only when the topic clearly deserves it.
What we do promise is that we will keep the content relevant, timely, related to what is going on in the world of pharmacy and healthcare, and it will likely contain an opinion… or two or three.
Please do not hesitate to let us know when you find a blog post interesting, have your own take, or have a question. We look forward to hearing from you. You can comment below, comment using our LinkedIn page, or email us at firstname.lastname@example.org. If you do add a comment, please be pertinent and respectful to the bloggers and other commenters.
Finally, what’s in a name? And why is the MarkeTouch blog named “Lapis Lazuli”?
Lapis lazuli is a blue gemstone that has been used by people in medicine, pigments, and as an ornamental material for thousands of years. It is also known as the “crystal of communication.” As a healthcare technology company focused on patient communication, MarkeTouch is proud of our nearly two decades of helping pharmacies and healthcare organizations grow their business through innovative patient engagement and health outcome solutions. As such, it only seemed appropriate for MarkeTouch to incorporate the color, Lapis Lazuli, into our corporate color scheme as a reminder of our commitment to providing intelligent, actionable communication solutions.