
RxPatient Engagement App Automates Pharmacy Workflows, Designed to Strengthen Patient Engagement and Increase Pharmacist Productivity Houston, Texas — March 7, 2022 — MarkeTouch Media, a leading healthcare technology company, which…
MarkeTouch Media is now part of EnlivenHealth® LEARN MORE
RxPatient Engagement App Automates Pharmacy Workflows, Designed to Strengthen Patient Engagement and Increase Pharmacist Productivity Houston, Texas — March 7, 2022 — MarkeTouch Media, a leading healthcare technology company, which…
Pharmacists Should Be Allowed to Prescribe COVID Therapeutics On Tuesday, March 1, 2022, President Biden delivered his State of the Union address. During his speech, he laid out plans to…
CDC Weighing New Opioid Guidance Updated Clinical Practice Guideline for Prescribing Opioids is Available for Public Comment. The updated, proposed, 229-page guidance document reiterates that “opioids should not be considered…
Pharmacists of the Future: Transforming Patient Care Trust, Technology, Training All Key to The Pharmacy of the Future New research released in early January (link below), shows that amid growing physician…
By Danny Sanchez, Senior Vice President and General Manager, EnlivenHealth™ On National Pharmacist Day, we want to recognize the increasingly important role that pharmacists play in their communities as their…
MarkeTouch Media is now part of EnlivenHealth™, a leading technology solutions provider for the retail pharmacy industry. Click here to learn more
Pfizer’s Comirnaty vaccine showed a vaccine effectiveness of 90.7% against laboratory-confirmed symptomatic COVID-19 occurring at least 7 days after the second dose. The dose of Comirnaty vaccine for kids age 5-11 is 10 micrograms, one-third of the dose given to those age 12 and up.
The impacts of unused and expired prescription medications have created legal, health, societal, and environmental problems. A 2020 study revealed that 42% of customers surveyed store leftover prescription medications in their home. Additionally, a 2018 survey found that approximately 36% of patients prescribed opioids said they did not know they needed to dispose of their leftover medication.
Now that the FDA has approved Pfizer’s Comirnaty for booster doses under a new EUA, and the CDC has issued guidance for who is eligible for a COVID-19 vaccine booster dose, questions still remain. Who exactly can get the shot? When should it be administered? How do eligible groups receive the booster vaccine? In this ever dynamic environment, here is what we know, as of today.
It seems like lately we have been inundated with news and information about COVID boosters, many of them conflicting, making it difficult for pharmacies to effectively plan. The good news is that there is a process of checks and balances from both a regulatory and scientific standpoint for the approval of any vaccine (and needed booster) and the associated vaccination schedule. Understanding this process, and timing of it will help you in your strategic vaccine and pharmacy operations planning.
On September 9, 2021 the U.S. Department of Health and Human Services issued a declaration under the PREP Act authorizing pharmacists “to order and administer,” and qualified pharmacy technicians and interns “to administer” select COVID-19 therapeutics to patient populations authorized by the FDA. The most immediate application of this authorization is the ordering and administration of REGEN-COV™, a monoclonal antibody combination.
CDC-ACIP Says More Evidence Needed for Booster Recommendation
The visible impacts of climate change such as historic forest fires, warming temperatures, rising tides, and changing weather patterns are seen almost daily in the news. Many companies, including a large number retailers across the U.S., have developed plans and have committed to reduce and/or offset their carbon emissions. However, retail pharmacy’s participation in such programs has been absent or limited.
The delta variant is spreading across the U.S.. The CDC has updated masking guidelines for fully vaccinated people. The new advice is to don a mask indoors if you live in an area with “high” or “substantial” COVID transmission. Here is a link to CDC’s county by county view. For an even more powerful perspective, click on the “Time-lapse” view.
The first half of 2021 has seen another valiant attempt by over 250 retail pharmacies, consumer advocacy groups, healthcare organizations and a bi-partisan group of legislators, to ensure that any pharmacy price concessions assessed by Pharmacy Benefit Managers (PBMs) are clearly conveyed at the pharmacy point of sale and that the PBMs are held accountable for retroactively back charging fees on pharmacies. These fees, also known as DIR fees, are the result of a current Medicare program loophole.
COVID-19 continues to impact people and economies here in the U.S and worldwide. Just as there is a need to predict the weather to keep us safe, there is a need for forecasting tools for COVID-19 that can be used to improve awareness about the spread of infection, distribute vaccine and mobilize the appropriate healthcare responses. Did you know that such a forecasting tool exists and is being used by health experts here in the U.S. and around the globe?
New research supports positive impact of medication synchronization on patient adherence.
Five things to know about the Delta COVID-19 variant…
While pharmacies have been giving immunizations for many age groups for many years, doing it in a pandemic with physical distancing and additional pandemic restrictions was new in 2020 and continues to evolve in 2021. Vaccinations are vital public health interventions that pharmacies provide but have multiple barriers to implementation.
On April 1, 2021, Houston Methodist Hospital announced a policy requiring employees be vaccinated against COVID-19 by June 7, 2021, starting with the leadership and then inoculating the remaining workers, all at its expense. 117 employees sued to block the vaccination requirement tied to employment termination. Employees argued that that the hospital is forcing its employees to be vaccinated or be fired, which they claimed was illegal.
In 1991 when The Telephone Consumer Protection Act (TCPA) was enacted, it was put into place to protect consumers from a rampant growth in the number of telephone marketing calls,…
RxPatient Engagement App Automates Pharmacy Workflows, Designed to Strengthen Patient Engagement and Increase Pharmacist Productivity Houston, Texas — March 7, 2022 — MarkeTouch Media, a leading healthcare technology company, which…
Pharmacists of the Future: Transforming Patient Care Trust, Technology, Training All Key to The Pharmacy of the Future New research released in early January (link below), shows that amid growing physician…
MarkeTouch Media is now part of EnlivenHealth™, a leading technology solutions provider for the retail pharmacy industry. Click here to learn more
Specialty pharmacy growth is outpacing traditional prescription medication growth encompassing nearly half of total US drug spend. The need for specialty pharmacies to develop a strategic communication plan for reaching,…
The NACDS RxIMPACT program also recognized the seven Pioneers who participated in this year’s event. The Pioneers are those who attended the first NACDS RxIMPACT Day on Capitol Hill in 2009. The Pioneers who also participated in this year’s 13th Anniversary event included Rebecca Lichucki, MarkeTouch Director of Clinical Solutions.
Retail pharmacies around the country are looking for solutions to accommodate state requirements and widespread vaccine interest, and many are partnering with Houston-based MarkeTouch Media and their scheduling solution.
We are disappointed that the AMCP 2020 Conference was cancelled as we were looking forward to meeting with you at our expo booth. However, we understand the unprescedented measures that…
The Kroger’s pharmacy operation is partnering with Houston-based MarkeTouch Media to assist patients through medication synchronization. The solution leverages a central call center and 2,200 Kroger Family of Pharmacies locations…
Lyle M. Green, Vice President of Sales & Marketing of MarkeTouch Media, talks about how chain pharmacies can use its patient communications service line to positively affect compliance. CDD: Why are…
A shift in consumer behavior reveals that patients are incorporating smartphones into the decision making process of an increasing number of everyday purchases. This means that those chains that choose…