News

MarkeTouch Media Takes Aim at Specialty Pharmacy with the Patient LifeCycle Management Solution

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HOUSTON (PRWEB) OCTOBER 17, 2017 MarkeTouch Media recently launched its new solution designed specifically for the Specialty pharmacy marketplace. MarkeTouch’s Patient LifeCycle Management solution offers touchpoint automation that increases efficiency and manages URAC compliance without affecting patient care. The service includes patient satisfaction surveys, clinical assessments, shipment status notifications, prior-to-refill assessments, and URAC metrics tracking and reporting. “By implementing automation when and where appropriate, there is no effect on patient care with massive increases in operational efficiency allowing staff to focus on patient health,” said Mike James, Senior Vice President of Specialty Pharmacy Operations at EntrustRx. He continued, “The investment made to become accredited is too substantial to risk by not building the framework for sustained commitment to quality and accountability. MarkeTouch has provided us with an independent patient satisfaction survey to ensure we are meeting our commitment to URAC compliance and has allowed our personnel to increase our focus on patient care.” In 2016, nearly 30% of the pharmacy industry’s revenue was dedicated to specialty drugs, equating to $115 billion. Lyle Green, Vice President of Sales and Marketing at MarkeTouch Media, is excited about the new venture into the specialty marketplace saying, “The specialty marketplace is growing rapidly. Operational efficiency and URAC compliance are critical to the success of all specialty pharmacies. MarkeTouch’s solution increases efficiency and customers’ support with services and metrics to stay compliant, and we have positioned ourselves to provide solutions that positively affect our clients’ bottom line.” By 2021, estimates predict the specialty drug industry will make up over 40% of pharmacy revenue – nearly $240 billion. About MarkeTouch Media, LLC. MarkeTouch Media sends and receives 175 million communications annually on behalf of over 14,000 pharmacy locations across North America. MarkeTouch Media is the only vendor in the pharmacy marketplace offering clients a single source for comprehensive, personalized patient communications including: Outbound Notifications; Central IVR; Pharmacist Connect; Mobile & Web Solutions. MarkeTouch leverages its technology to implement turnkey HOSTED solutions such as Optimum MedSync, Health & Wellness Scheduler; Clinical Solutions and Hospital Discharge Management. MarkeTouch services have assisted its clients increase revenue, operational efficiency and patient adherence since 2003. 

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fred’s Pharmacy Launches Digital Coupons and New Mobile App to Help Customers Get the Best Deals on Products They Love

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MEMPHIS, Tenn., Aug. 28, 2017 /PRNewswire/ — fred’s Pharmacy customers now have more ways to save money at fred’s stores. Today fred’s launched digital coupons along with a new mobile app that makes using digital coupons easy and convenient. Hundreds of digital coupons will be available, including favorite brand-name products with discounts over and above fred’s everyday low prices. Customers will also save money with exclusive deals on brand-name and fred’s-brand products, buy-one-get-one free offers, and other great savings. To take advantage of these deals, customers can easily create an account at fredsinc.com/coupons, or download the new fred’s mobile app and clip/save digital coupons to their account. To offer even more convenience, fred’s Pharmacy does not require a loyalty card to redeem digital coupons; customers simply enter their phone number at checkout to save. The fred’s Pharmacy mobile app is available for free on Android and iOS devices. The app presents coupons and discounts in a gallery, sortable by brand or category. Customers can also view the current ad, where items that have a digital coupon are indicated, and the coupon can be saved directly from the ad to the customer’s account. When shopping at fred’s, customers can search for coupons on the spot and clip and redeem them instantly, because there is no lag time between when a coupon is clipped and when it’s available to use. “It’s important to us that we provide the best value to our customers on the products they love, and now they can save hundreds of dollars more using digital coupons,” said Mary Lou Gardner, Executive Vice President, Chief Merchandising & Marketing Officer, fred’s Inc. “Plus, we designed the process to be as quick and easy as possible, and the new mobile app adds even more convenience by putting deals in customers’ hands right in the store.” “We worked to ensure our customers have the best-possible experience with our digital coupons. This is the kind of value-rich, shopper-friendly program that our customers have come to expect from fred’s, and we want it to operate seamlessly,” Gardner added. Additional features available on the fred’s Pharmacy mobile app include user-friendly prescription management tools. Tools providing prescription information, quick fill and refill, a symptom checker, and more are designed to help customers easily manage prescriptions for their whole family. About fred’s Inc. Tracing its history back to an original store in Coldwater, Mississippi, opened in 1947, today fred’s Pharmacy is headquartered in Memphis, Tennessee, and operates 601 pharmacy and general merchandise stores and three specialty pharmacy-only locations, including 14 franchised fred’s Pharmacy locations. With a unique store format and strategy that combines the best elements of a healthcare-focused drug store with a value-focused retailer, fred’s Pharmacy stores offer more than 12,000 frequently purchased items that address the healthcare and everyday needs of its customers and patients. This includes nationally recognized brands, proprietary fred’s Pharmacy label products, and a full range of value-priced selections. The company has two distribution centers, one in Memphis, Tennessee, and Dublin, Georgia. For more information about fred’s Pharmacy, visit www.fredsinc.com. SOURCE fred’s Pharmacy  

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Clinical Intervention Suite Drives Pharmacy Profits

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Recent years have brought unprecedented challenges to the practice of pharmacy. Today, pharmacies are seeing lower profit-per-script from mushrooming generic use and lower margins from the proliferation of closed and limited networks. In anticipation of these and other challenges, MarkeTouch Media has invested heavily in developing truly innovative technology solutions, expanding its platform from custom patient communications to become a full-service clinical provider. MarkeTouch Media’s Clinical Intervention Suite is a robust, fully customizable engine that empowers pharmacists to have targeted clinical conversations with patients while easing workflow burden on pharmacy staff. It includes multiple modules that enable client pharmacies to target and manage specific patient populations while maximizing contract incentives and minimizing penalties. MarkeTouch Media first analyzes the entire patient population, calculates PDC and a proprietary adherence score, notes whether immunizations or other services are needed, and then provides the list of clients to target for interventions, helping the pharmacy meet its contract objectives. Solutions targeted at DIR incentives focus on PDC scores across the entire Payor by drug class, while specialty pharmacy modules focus on patient assessments and data at intervals specific to each drug or disease state. MarkeTouch’s staff applies industry-leading expertise and best practices to effectively deploy clinical programs designed to meet clients’ goals and metrics. In addition, MarkeTouch’s capabilities and scale (a network of more than 15,000 retail pharmacies) enable it to readily run customized pilots for its clients, who can see for themselves the efficacy of the technology in driving down healthcare costs. For instance, MarkeTouch Adherence Interventions could increase PDC scores of targeted drug classes by more than 30 percent in 180 days by identifying and addressing barriers to adherence in retail pharmacy environments. MarkeTouch Media’s RxTouch Pharmacist Connect is a fully hosted solution that streamlines pharmacy operations and allows each patient to choose preferred communication channels for pharmacy interaction. By employing the patients’ channel preferences, the pharmacy can achieve greater adherence and persistency to the prescribed regimen. Each client can select campaigns that ensure targeted patients make a positive impact on quality and operational metrics—resulting in a maximized ROI, reduced overall healthcare costs and, ultimately, better clinical outcomes for patients.

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