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Monthly appointments with pharmacists improve medication adherence

Posted by Lyle Green under Healthcare

Patients are more likely to take chronic medications when they meet monthly with pharmacists to coordinate medication schedules and treatments, according to a Virginia Commonwealth University study.

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Cable adds customers as overall growth slows

Posted by Lyle Green under Cable

U.S. broadband growth has slowed this year, but cable continues to be the top broadband provider, adding 575,000 customers in Q3, more than half of the total broadband market.

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Dynamic VOD ads are getting closer to critical mass

Posted by Lyle Green under Cable

Cable programmers are making slow but steady progress toward developing the systems to be able to insert dynamic ads in free video-on-demand content, according to a panel at an industry event.

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Push notifications in the merchant's app remind customers when to refill prescriptions

Posted by John Llorens under Healthcare

Walgreen Co. strives to offer convenience. So when expanding the functionality of its mobile commerce app, it looked for ways it could make life easier for its customers.

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Increase Compliance with Effective Communication

Posted by Lyle Green under Healthcare Articles

Lyle M. Green, Vice President of Sales & Marketing of MarkeTouch Media, talks about how chain pharmacies can use its patient communications service line to positively affect compliance.

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Industry Leading Health and Wellness Scheduler

Posted by Shafiq Shivji under Healthcare Articles

The scope of pharmacy-based care is increasing with the role of pharmacists going beyond filling prescriptions. Pharmacies now offer complete health and wellness management for their patients, including clinical services, dietician sessions, patient education classes, MTM and chronic disease management. In 2010, a NCPA study reported a 20% increase in pharmacy appointments over the previous year, and according to the Center for Disease Control and Prevention, 18.4% of all adults immunized during the same period received flu vaccines at a supermarket or drugstore.

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Affordable and Robust Mobile Solutions

Posted by Shafiq Shivji under Healthcare Articles

A shift in consumer behavior reveals that patients are incorporating smartphones into the decision making process of an increasing number of everyday purchases. This means that those chains that choose not to invest in mobile technology will continue to lose more customers more frequently as time goes on. Consider that by 2016, 96% of all cellular phones sold in the United States will be smartphones and that 90% of smartphone owners keep their units with them all the time. Additionally, a whopping 98% of all messages received on a smartphone are read, compared to a dismal 12.5% of e-mail communications.

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Multicultural shoppers pose mobile-marketing opportunity

Posted by Lyle Green under Healthcare

A study by The Integer Group and M/A/R/C Research found that 18% of African-Americans and 16% of Hispanics use mobile shopping tools, compared with 10% of Caucasians. "Basic mobile communication through SMS and mobile websites should be the points of entry," said Martin Ferro, senior account planner at Integer Group division Velocidad. "Mobile marketing to multicultural shoppers is a huge opportunity."

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Self-injection training boosts diabetes patients' drug adherence

Posted by Lyle Green under Healthcare

A Walgreen study found that diabetes patients' medication adherence can improve 24% with a training and counseling program run by pharmacists to teach patients how to self-inject and manage side effects. The study involved a program to train more than 4,500 new users of diabetes drugs.

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Top Nationwide Pharmacy Chain capitalizes on increased mobile usage with a multi-touch online strategy

Posted by Shafiq Shivji under Healthcare

Simply optimizing the website for mobile access in late 2009 taught Walgreens an early lesson that "we really were sitting on a very powerful channel," says ecommerce CTO Abi Dhar. And it set the chain on interlocked development paths for the mobile web, mobile messaging and the Walgreens smartphone app. For example, in SMS the chain began about 18 months ago by offering a "Refill Ready" text alert service that minimizes the time customers spend waiting in the store for a prescription to be filled.

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Reduce Return-To-Stock (RTS) by 40 Percent with RxTouch Outbound Notifications

Posted by Shafiq Shivji under Healthcare Articles

Today, more than ever, the pharmacy industry is feeling the pinch of the economic woes facing our nation. Tight margins can easily tip the P/L sheet into the red, making increases in savings and revenue an issue of importance. One concern in particular that affects all pharmacies is the dreaded Return-to-Stock (RTS) bin.

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Retailers stock up on in-store dietitians

Posted by Lyle Green under Healthcare

Retailers are hiring more in-store dietitians, who serve as health and wellness experts by creating recipes, hosting nutrition-focused tours, giving advice to customers and employees, and interacting with the media. "Our goal is to have a dietitian in every store, and we are just short of reaching that goal," said Allison Yoder, a health and wellness supervisor at 245-store chain Hy-Vee.

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Pharmacies boost immunization access, Walgreen studies show

Posted by Lyle Green under Healthcare

Case studies conducted by Walgreen show that pharmacies increase access to immunization by offering it during off hours and in underserved areas, as well as through a meningitis program. The company found that 37.1% of working-age adults and 25.4% of seniors visit Walgreen stores for vaccination during off-clinic hours.

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Survey shows power of mobile promotions

Posted by Lyle Green under Healthcare

In a survey from AisleBuyer, 75% of shoppers said they would change brands if offered a real-time deal on their mobile devices. The survey indicates shoppers are making brand decisions in the store, because 81% of smartphone users make shopping lists, but only 8% specify brands.

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Pharmacy Appointments Made Easy with Industry-First Online Scheduler

Posted by Shafiq Shivji under Healthcare Articles

The lobbying efforts of industry giants to ease regulations have paved the way to an increase in pharmacist-managed healthcare. According to a 2010 report by the Chicago Tribune, the number of flu shots provided by community pharmacies jumped to 7.8 million, a 36 percent increase from the past flu season. Feedback from patients indicates that they value the convenience and affordability that pharmacies provide for receiving vaccines and immunizations. Pharmacists already administer ten percent of all flu shots nationwide, a number that will continue to increase.

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MarkeTouch Media Increases Pharmacy Efficiency, Revenue and Med Adherence with its RxTouch Service Line

Posted by Charles E. Russo under Healthcare Articles

Charles E. Russo, Jr., CEO & President of MarkeTouch Media talks about how chain pharmacies can utilize its RxTouch service line to enhance patient communications.

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